Search
Generic filters
Topics
Certifications
Industries
Marketing Strategy- Professional
course information

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

course objectives
  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
course oUTLINE

Module 1: Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Module 2: Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

Module 3: Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Module 4: Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget
course pre-requisites
  • There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.
course EXAM FORMATS
  • Multiple Choice
  • 100 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
CERTIFICATE
  • DISS CERTIFICATE
  • SM STUDY VMEDU CERTIFICATE
course price

USD 300.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 300.00

TESTIMONIAL

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name
Meet THE INSTRUCTORS
instructor
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

instructor2
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.