Marketing Strategy- Professional

overview

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

target audience

prerequisites/entry requirements

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

course details

COURSE DURATION	LANGUAGE	CERTIFICATE
180 Days	English	DISS Certificate SM STUDY VMEDU Certificate
	*Please notify us if an interpretation is required

course benefits/progression opportunities

Course objectives

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

course outline

Module 1: Introduction	Module 2: Analyse Market Opportunity	Module 3: Define Competition, Targeting and Positioning
Evolution of Sales and Marketing Corporate Strategy and its Relationship to Sales and Marketing Aspects of Sales and Marketing Levels of Sales and Marketing Strategy Marketing Strategy Overview	Determine Strengths and Weaknesses Determine Opportunities and Threats	Identify Competition Select Target Segments Create Differentiated Positioning

Module 4: Determine Pricing and Distribution Strategies	Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
Determine Pricing Strategies Determine Distribution Strategies	Determine Metrics Determine Objectives Decide Marketing Aspects and Allocate Budget

assessment

Multiple Choice
100 questions per exam
One mark awarded for every right answer
No negative marks for wrong answers
120 minutes duration

COURSE TYPE: SELF-BASED LEARNING
DURATION	PRICE
180 Days	USD 300.00

TESTIMONIAL

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Meet THE INSTRUCTORS

Instructor Name
Profession

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Instructor Name
Profession

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