Marketing Strategy- Professional
overview
This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.
target audience
prerequisites/entry requirements
- There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.
course details
COURSE DURATION | LANGUAGE | CERTIFICATE |
180 Days | English |
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*Please notify us if an interpretation is required |
course benefits/progression opportunities
Course objectives
- Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
course outline
Module 1: Introduction | Module 2: Analyse Market Opportunity | Module 3: Define Competition, Targeting and Positioning |
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Module 4: Determine Pricing and Distribution Strategies | Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation |
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assessment
- Multiple Choice
- 100 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
COURSE TYPE: SELF-BASED LEARNING | |
DURATION | PRICE |
180 Days | USD 300.00 |
TESTIMONIAL
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Meet THE INSTRUCTORS
Instructor Name
Profession
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Instructor Name
Profession
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