Marketing Strategy- Professional

course information

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

course objectives

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

course oUTLINE

Module 1: Introduction

Evolution of Sales and Marketing
Corporate Strategy and its Relationship to Sales and Marketing
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview

Module 2: Analyze Market Opportunity

Determine Strengths and Weaknesses
Determine Opportunities and Threats

Module 3: Define Competition, Targeting and Positioning

Identify Competition
Select Target Segments
Create Differentiated Positioning

Module 4: Determine Pricing and Distribution Strategies

Determine Pricing Strategies
Determine Distribution Strategies

Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

Determine Metrics
Determine Objectives
Decide Marketing Aspects and Allocate Budget

course pre-requisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

course EXAM FORMATS

Multiple Choice
100 questions per exam
One mark awarded for every right answer
No negative marks for wrong answers
120 minutes duration

CERTIFICATE

DISS CERTIFICATE
SM STUDY VMEDU CERTIFICATE

course price

USD 300.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 300.00

TESTIMONIAL

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Meet THE INSTRUCTORS

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