Module 1: Introduction

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Module 2: Analyze Market Opportunity

• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Module 3: Define Competition, Targeting and Positioning

• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Module 4: Determine Pricing and Distribution Strategies

• Determine Pricing Strategies
• Determine Distribution Strategies

Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget