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Marketing Strategy- Expert
course information

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.

course objectives
  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
  • SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
course oUTLINE

Module 1: Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Module 2: Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

Module 3: Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Module 4: Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

Module 5: Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget
course pre-requisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

course EXAM FORMATS
  • Multiple Choice
  • 180 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
certificate
  • DISS CERTIFICATE
  • SM STUDY VMEDU CERTIFICATE
course price

USD 600.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 600.00

TESTIMONIAL

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Meet THE INSTRUCTORS
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