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Marketing Research- Professional
course information

This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.

course objectives
  • Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
  • SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
course oUTLINE

Module 1: Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

Module 2: Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

Module 3: Data Collection

  • Collect Secondary Data
  • Collect Primary Data

Module 4: Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

Module 6: Data Interpretation and Reporting

  • Data Interpretation
  • Reporting

Appendix

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package
course pre-requisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy ® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional. All the required resources are also provided as part of the online certification course.

course EXAM FORMATS
  • Multiple Choice
  • 100 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
CERTIFICATE
  • DISS CERTIFICATE
  • SM STUDY VMEDU CERTIFICATE
course price

USD 300.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 300.00

TESTIMONIAL

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Meet THE INSTRUCTORS
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