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Marketing Research- Professional
overview

This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.

target audience
prerequisites/entry requirements

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy ® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional. All the required resources are also provided as part of the online certification course.

course details
COURSE DURATIONLANGUAGECERTIFICATE
180 DaysEnglish
  • DISS Certificate
  • SM STUDY VMEDU Certificate
 *Please notify us if an interpretation is required 
course benefits/progression opportunities
Course objectives
  • Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
  • SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
course outline
Module 1: IntroductionModule 2: Define Research Problem and Choose Research DesignModule 3: Data Collection
  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview
  • Design Research Problem
  • Choose Research Design
  • Collect Secondary Data
  • Collect Primary Data
Module 4: Data Processing and Data AnalysisModule 6: Data Interpretation and ReportingAppendix
  • Data Processing
  • Data Analysis
  • Data Interpretation
  • Reporting
  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package
assessment
  • Multiple Choice
  • 100 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
COURSE TYPE: SELF-BASED LEARNING
DURATIONPRICE
180 DaysUSD 300.00
TESTIMONIAL

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Meet THE INSTRUCTORS
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