Module 1: Introduction

• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Module 2: Define Research Problem and Choose Research Design

• Design Research Problem
• Choose Research Design

Module 3: Data Collection

• Collect Secondary Data
• Collect Primary Data

Module 4: Data Processing and Data Analysis

• Data Processing
• Data Analysis

Module 5: Data Interpretation and Reporting

• Data Interpretation
• Reporting

Appendix

• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability Distributions
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package