Marketing Research- Expert
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
|*Please notify us if an interpretation is required|
course benefits/progression opportunities
- Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
- SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
|Module 1: Introduction||Module 2: Define Research Problem and Choose Research Design||Module 3: Data Collection|
|Module 4: Data Processing and Data Analysis||Module 5: Data Interpretation and Reporting||Appendix|
- Multiple Choice
- 180 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
|COURSE TYPE: SELF-BASED LEARNING|
|180 Days||USD 600.00|