Marketing Research- Expert
overview
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.
target audience
prerequisites/entry requirements
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
course details
| COURSE DURATION | LANGUAGE | CERTIFICATE |
| 180 Days | English |
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| *Please notify us if an interpretation is required |
course benefits/progression opportunities
Course objectives
- Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
- SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
course outline
| Module 1: Introduction | Module 2: Define Research Problem and Choose Research Design | Module 3: Data Collection |
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| Module 4: Data Processing and Data Analysis | Module 5: Data Interpretation and Reporting | Appendix |
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ASSESSMENT
- Multiple Choice
- 180 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
| COURSE TYPE: SELF-BASED LEARNING | |
| DURATION | PRICE |
| 180 Days | USD 600.00 |
TESTIMONIAL
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Meet THE INSTRUCTORS
Instructor Name
Profession
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Instructor Name
Profession
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