Search
Generic filters
Topics
Certifications
Industries
Marketing Research- Expert
overview

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.

target audience
prerequisites/entry requirements

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

course details
COURSE DURATIONLANGUAGECERTIFICATE
180 DaysEnglish
  • DISS Certificate
  • SM STUDY VMEDU Certificate
 *Please notify us if an interpretation is required 
course benefits/progression opportunities
Course objectives
  • Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
  • SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
course outline
Module 1: IntroductionModule 2: Define Research Problem and Choose Research DesignModule 3: Data Collection
  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview
  • Design Research Problem
  • Choose Research Design
  • Collect Secondary Data
  • Collect Primary Data
Module 4: Data Processing and Data AnalysisModule 5: Data Interpretation and ReportingAppendix
  • Data Processing
  • Data Analysis
  • Data Interpretation
  • Reporting
  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package
ASSESSMENT
  • Multiple Choice
  • 180 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
COURSE TYPE: SELF-BASED LEARNING
DURATIONPRICE
180 DaysUSD 600.00
TESTIMONIAL

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name
Meet THE INSTRUCTORS
instructor
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

instructor2
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Related Courses