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Marketing Research- Expert
course information

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.

course objectives
  • Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
  • SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
course oUTLINE

Module 1: Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

Module 2: Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

Module 3: Data Collection

  • Collect Secondary Data
  • Collect Primary Data

Module 4: Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

Module 5: Data Interpretation and Reporting

  • Data Interpretation
  • Reporting

Appendix

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package
course pre-requisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

course EXAM FORMATS
  • Multiple Choice
  • 180 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration
CERTIFICATE
  • DISS CERTIFICATE
  • SM STUDY VMEDU CERTIFICATE
course price

USD 600.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 600.00

TESTIMONIAL

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Meet THE INSTRUCTORS
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