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Marketing Communications and Media Planning Workshop
overview

Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

course details
COURSE DURATIONLANGUAGECERTIFICATE
3 DaysEnglishDISS Certificate
 *Please notify us if an interpretation is required 
course benefits/progression opportunities
Course objectives

By the end of the course, participants will be able to:

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
course outline

Module 1: The role of promotion and the marketing mix

Module 2: Event management: creating company or brand exposure

Module 3: Launching an advertising campaign

Module 4: The framework of promotional campaigns

Module 5: Digital marketing campaign strategies

Course methodology

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

COURSE TYPE: CLASSROOM
DATETIME
8 Nov 20208:00 – 14:00 (QATAR)
 9:00 – 15:00 (OMAN)

 

TESTIMONIAL

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Meet THE INSTRUCTORS
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