Marketing Communications and Media Planning Workshop
overview
Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
course details
| COURSE DURATION | LANGUAGE | CERTIFICATE |
| 3 Days | English | DISS Certificate |
| *Please notify us if an interpretation is required |
course benefits/progression opportunities
Course objectives
By the end of the course, participants will be able to:
- Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
- Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
- Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
- Apply insights and skills needed to manage special marketing communications issues and create successful solutions
- Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
course outline
Module 1: The role of promotion and the marketing mix Module 2: Event management: creating company or brand exposure Module 3: Launching an advertising campaign | Module 4: The framework of promotional campaigns Module 5: Digital marketing campaign strategies |
Course methodology
The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.
| COURSE TYPE: CLASSROOM | |
| DATE | TIME |
| 8 Nov 2020 | 8:00 – 14:00 (QATAR) |
| 9:00 – 15:00 (OMAN) | |
TESTIMONIAL
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Meet THE INSTRUCTORS
Instructor Name
Profession
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Instructor Name
Profession
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