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Digital Marketing
overview

This  course provides a detailed understanding about Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing. This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.

course details
COURSE DURATIONLANGUAGECERTIFICATE
5 DaysEnglishDISS Certificate
 *Please notify us if an interpretation is required 
course benefits/progression opportunities
Course objectives
  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
  • Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
  • Online advertising including ad networks and behavioral targeting
  • Optimizing website and blog content and copy
  • Digital Marketing Strategy and Planning
course outline

Module 1: Digital Marketing – an overview

Module 2: Google Ads

Module 3: Google Analytics

  • A brief overview of digital marketing and all relevant set of activities:

      • Search Engine Optimization

      • Local SEO – Google My Business

      • Search Engine Marketing – Google Ads

    • Display Advertising – Contextual | Behavioural | Targeted

      • Google Ads

      • Facebook

      • LinkedIn

      • YouTube

    • Content Marketing & Blogging

    • Social Media Marketing

    • Lead Generation

      • Marketing Offer – Attractive / Relevant Offer

      • Landing Page – Offer’s details with form

      • Conversion Page – Thank you page

    • Email Marketing – using MailChimp

    • Video Marketing – YouTube

      • Responsive Design

      • Google Analytics

  • Understanding Google Networks

  • Keyword Research – how to choose the right keywords to advertise?

    • Creating Content Hierarchy first!

    • Brainstorming – Think and discuss them!

    • Google Suggest

    • Related Searches

    • Google Keyword Planner

    • Keyword Tools

  • Know your Competitors’ Keywords using SEMRush

  • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier

  • Understanding Negative Keywords

  • Organizing and Grouping the Keywords – Ad Grouping

  • Understanding Quality Score

  • Setting up Google AdWords Campaigns – that avails high ranking at low cost

    • AdWords Account Structure

    • Campaign Setup procedure

    • Ads and Ad Groups

    • Organizing Ad Groups

    • Creating Effective Ads

    • Optimizing Landing Pages

    • Bid Management

    • Negative Keywords

Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

  • Getting Started with Google Analytics

  • Understanding Dashboards – Real Time | Audience | Acquisition | Traffic Source | Content | Conversions

  • Taking decisions based on Analytics Reporting

    • Audience Reports

      • Overview

      • Geo

      • Language

      • Technology

      • Mobile

      • Demographics

      • Interests

      • Behaviour

    • Comparing, Exporting, and Scheduling Reports

    • Acquisition Reports

      • All Traffic – Source/Medium

      • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder)

      • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)

      • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)

      • Social – Tracking Social Media Traffic

    • Behaviour Reports

      • Site Content

      • Site Search

    • Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI

    • Insights – Ask Google Analytics Intelligence

    • Heatmap – CrazyEgg

    • Google Tag Manager – a brief overview

    • Google Analytics Academy

Module 4: Social Media Marketing – Strategies, Tips & Tools Module 5: Measuring Success
  • Overview and some social media statistics
  • Social Media Marketing Strategy
    • Setting up Social Media Goals
    • Be Selective. Start Slow!
      • Find out where your targeted people connect
      • Popular Social Media Networks
      • KnowEm – Check Social Media Username Availability
    • Knowing your Audience
      • Google Alerts – Monitoring your brands, competitions, and industry trends using
      • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
      • Panoramiq – Instagram listening tool
      • Hashtags – Best Practices & Tools
    • Facebook / Instagram / LinkedIn
      • Optimizing your Social Media profiles
      • Followers vs Talking about this [Engagement]
      • Boosting a Post
      • Facebook/Instagram Advertising using Facebook Ads Manager
      • Remarketing/Retargeting using Facebook Custom Audiences
      • LinkedIn Advertising: Text Ads | Sponsored Content
    • Content MarketingPosting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
      • Self-hosted Blogging – Tips & Tools
      • Lead Generation
      • Ideas for Content Marketing
      • Content Curation
      • Search Trends and finding relevant questions to be answered
      • Tips to write social media updates
      • PostPlanner – finding relevant content easily – to share with your prospects
      • BuzzSumo – Find Trending & Most Shared Content
      • Inbound Marketing Methodology
      • How often should we post?
      • Which type of posts gets the most engagement?
      • When your Facebook/Twitter users are online
      • Scheduling/Automating Social Media updates using Buffer
      • Bringing people back to your website while curating content using Snip.ly
      • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
      • Social Media Images’ Dimensions
      • The 80/20 Rule
      • How to find social media influencers?
      • Social Follow & Social Sharing Tools
      • Daily 80-minute Social Media Plan
  • Comments, Shares, and Likes
  • Track performance using Google Analytics
  • UTMs – URL Builder
  • Bounce Rate, Time Spent on Site and Conversions!
  • Tracking your emails
COURSE TYPE: CLASSROOM
DATETIME
27 Dec 20208:00 – 14:00 (QATAR)
 9:00 – 15:00 (OMAN)

 

TESTIMONIAL

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Meet THE INSTRUCTORS
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