Digital Marketing

Module 1: Digital Marketing – an overview

Module 2: Google Ads

Module 3: Google Analytics

• A brief overview of digital marketing and all relevant set of activities:

  • • Search Engine Optimization

    • Local SEO – Google My Business

    • Search Engine Marketing – Google Ads

  • Display Advertising – Contextual | Behavioural | Targeted

    • Google Ads

    • Facebook

    • LinkedIn

    • YouTube

  • Content Marketing & Blogging

  • Social Media Marketing

  • Lead Generation

    • Marketing Offer – Attractive / Relevant Offer

    • Landing Page – Offer’s details with form

    • Conversion Page – Thank you page

  • Email Marketing – using MailChimp

  • Video Marketing – YouTube

    • Responsive Design

    • Google Analytics

• Understanding Google Networks

• Keyword Research – how to choose the right keywords to advertise?

  • Creating Content Hierarchy first!

  • Brainstorming – Think and discuss them!

  • Google Suggest

  • Related Searches

  • Google Keyword Planner

  • Keyword Tools

• Know your Competitors’ Keywords using SEMRush

• Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifier

• Understanding Negative Keywords

• Organizing and Grouping the Keywords – Ad Grouping

• Understanding Quality Score

• Setting up Google AdWords Campaigns – that avails high ranking at low cost

  • AdWords Account Structure

  • Campaign Setup procedure

  • Ads and Ad Groups

  • Organizing Ad Groups

  • Creating Effective Ads

  • Optimizing Landing Pages

  • Bid Management

  • Negative Keywords

Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:

• Getting Started with Google Analytics

• Understanding Dashboards – Real Time | Audience | Acquisition | Traffic Source | Content | Conversions

• Taking decisions based on Analytics Reporting

  • Audience Reports

    • Overview

    • Geo

    • Language

    • Technology

    • Mobile

    • Demographics

    • Interests

    • Behaviour

  • Comparing, Exporting, and Scheduling Reports

  • Acquisition Reports

    • All Traffic – Source/Medium

    • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder)

    • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads)

    • Search Console – Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)

    • Social – Tracking Social Media Traffic

  • Behaviour Reports

    • Site Content

    • Site Search

  • Defining Business Goals and Objectives [Conversions] | Measuring your Site’s ROI

  • Insights – Ask Google Analytics Intelligence

  • Heatmap – CrazyEgg

  • Google Tag Manager – a brief overview

  • Google Analytics Academy

• Overview and some social media statistics
• Social Media Marketing Strategy
  • Setting up Social Media Goals
  • Be Selective. Start Slow!
    • Find out where your targeted people connect
    • Popular Social Media Networks
    • KnowEm – Check Social Media Username Availability
  • Knowing your Audience
    • Google Alerts – Monitoring your brands, competitions, and industry trends using
    • TweetDeck – a monitoring tool similar to Google Alerts for Twitter
    • Panoramiq – Instagram listening tool
    • Hashtags – Best Practices & Tools
  • Facebook / Instagram / LinkedIn
    • Optimizing your Social Media profiles
    • Followers vs Talking about this [Engagement]
    • Boosting a Post
    • Facebook/Instagram Advertising using Facebook Ads Manager
    • Remarketing/Retargeting using Facebook Custom Audiences
    • LinkedIn Advertising: Text Ads | Sponsored Content
  • Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
    • Self-hosted Blogging – Tips & Tools
    • Lead Generation
    • Ideas for Content Marketing
    • Content Curation
    • Search Trends and finding relevant questions to be answered
    • Tips to write social media updates
    • PostPlanner – finding relevant content easily – to share with your prospects
    • BuzzSumo – Find Trending & Most Shared Content
    • Inbound Marketing Methodology
    • How often should we post?
    • Which type of posts gets the most engagement?
    • When your Facebook/Twitter users are online
    • Scheduling/Automating Social Media updates using Buffer
    • Bringing people back to your website while curating content using Snip.ly
    • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
    • Social Media Images’ Dimensions
    • The 80/20 Rule
    • How to find social media influencers?
    • Social Follow & Social Sharing Tools
    • Daily 80-minute Social Media Plan

• Comments, Shares, and Likes
• Track performance using Google Analytics
• UTMs – URL Builder
• Bounce Rate, Time Spent on Site and Conversions!
• Tracking your emails