Digital Marketing
overview
This course provides a detailed understanding about Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing. This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.
course details
COURSE DURATION | LANGUAGE | CERTIFICATE |
5 Days | English | DISS Certificate |
*Please notify us if an interpretation is required |
course benefits/progression opportunities
Course objectives
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
- Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.
- Online advertising including ad networks and behavioral targeting
- Optimizing website and blog content and copy
- Digital Marketing Strategy and Planning
course outline
Module 1: Digital Marketing – an overview | Module 2: Google Ads | Module 3: Google Analytics |
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| Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. This training covers the following topics:
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Module 4: Social Media Marketing – Strategies, Tips & Tools | Module 5: Measuring Success |
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COURSE TYPE: CLASSROOM
DATE | DAY | QATAR TIME |
21-25 Feb 21 | Sun-Thu | 09:00-15:00 |
21-25 Mar 21 | Sun-Thu | 09:00-15:00 |
11-15 Apr 21 | Sun-Thu | 09:00-15:00 |
9-13 May 21 | Sun-Thu | 09:00-15:00 |
13-17 Jun 21 | Sun-Thu | 09:00-15:00 |
11-15 Jul 21 | Sun-Thu | 09:00-15:00 |
8-12 Aug 21 | Sun-Thu | 09:00-15:00 |
12-16 Sep 21 | Sun-Thu | 09:00-15:00 |
10-14 Oct 21 | Sun-Thu | 09:00-15:00 |
14-18 Nov 21 | Sun-Thu | 09:00-15:00 |
12-16 Dec 21 | Sun-Thu | 09:00-15:00 |
TESTIMONIAL
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Meet THE INSTRUCTORS
Instructor Name
Profession
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Instructor Name
Profession
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