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Digital Marketing- Professional

overview

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

target audience
prerequisites/entry requirements

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional. All the required resources are also provided as part of the online certification course.

course details
COURSE DURATIONLANGUAGECERTIFICATE
180 DaysEnglish
  • DISS Certificate
  • SM STUDY VMEDU Certificate
 *Please notify us if an interpretation is required 
course benefits/progression opportunities
Course objectives
  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
course outline
Module 1: IntroductionModule 2: Understand and Evaluate Digital Marketing (DM) ChannelsModule 3: Plan and Develop DM ChannelsModule 4: Optimize Website
  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview
  • Understand Available DM Channels
  • Evaluate DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
Module 5: Optimize Mobile/Tablet/DevicesModule 6: Optimize Social MediaModule 7: Other Important Elements of DM Channels
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization
assessment
  • Multiple Choice
  • 100 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
COURSE TYPE: SELF-BASED LEARNING
DURATIONPRICE
180 DaysUSD 300.00
TESTIMONIAL

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Meet THE INSTRUCTORS
instructor
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