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Digital Marketing- Professional
course information

This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional.

course objectives
  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.
course oUTLINE

Module 1: Introduction

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

Module 2: Understand and Evaluate Digital Marketing (DM) Channels

  • Understand Available DM Channels
  • Evaluate DM Channels

Module 3: Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

Module 4: Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

Module 5: Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

Module 6: Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

Module 7: Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization
course pre-requisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Professional. All the required resources are also provided as part of the online certification course.

course EXAM FORMATS
  • Multiple Choice
  • 100 questions per exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration
CERTIFICATE
  • DISS CERTIFICATE
  • SM STUDY VMEDU CERTIFICATE
course price

USD 300.00

SELF-BASED LEARNING

COURSE ACCESS DURATION: 180 DAYS

PRICE: USD 300.00

TESTIMONIAL

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Meet THE INSTRUCTORS
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