Digital Marketing- Expert
overview
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Digital Marketing Expert.
target audience
prerequisites/entry requirements
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert. It is also mandatory to gain 40 mandatory educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
COURSE DETAILS
| COURSE DURATION | LANGUAGE | CERTIFICATE |
| 180 Days | English |
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| *Please notify us if an interpretation is required |
course benefits/progression opportunities
Course objectives
- Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
- Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
- SMstudy Certified Digital Marketing Experts are experienced facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.
course outline
| Module 1: Introduction | Module 2: Understand and Evaluate Digital Marketing (DM) Channels | Module 3: Plan and Develop DM Channels | Module 4: Optimize Website |
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| Module 5: Optimize Mobile/Tablet/Devices | Module 6: Optimize Social Media | Module 7: Other Important Elements of DM Channels |
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assessment
- Multiple Choice
- 180 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
| COURSE TYPE: SELF-BASED LEARNING | |
| DURATION | PRICE |
| 180 Days | USD 600.00 |
TESTIMONIAL
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Meet THE INSTRUCTORS
Instructor Name
Profession
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Instructor Name
Profession
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