Digital Marketing- Expert
course information
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Digital Marketing Expert.
course objectives
- Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
- Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
- SMstudy Certified Digital Marketing Experts are experienced facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.
course oUTLINE
Module 1: Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview
Module 2: Understand and Evaluate Digital Marketing (DM) Channels
- Understand Available DM Channels
- Evaluate DM Channels
Module 3: Plan and Develop DM Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel
Module 4: Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation
Module 5: Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation
Module 6: Optimize Social Media
- Optimize Social Media for Reach
- Optimize Social Media for Relationship
- Optimize Social Media for Reputation
Module 7: Other Important Elements of DM Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Popular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization
course pre-requisites
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert. It is also mandatory to gain 40 mandatory educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
course EXAM FORMATS
- Multiple Choice
- 180 questions per exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
CERTIFICATE
- DISS CERTIFICATE
- SM STUDY VMEDU CERTIFICATE
course price
USD 600.00
SELF-BASED LEARNING
COURSE ACCESS DURATION: 180 DAYS
PRICE: USD 600.00
TESTIMONIAL
Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
Meet THE INSTRUCTORS
Instructor Name
Profession
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Instructor Name
Profession
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Related Courses
