Module 1: Introduction

• A Brief History of Digital Marketing
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Digital Marketing Overview

Module 2: Understand and Evaluate Digital Marketing (DM) Channels

• Understand Available DM Channels
• Evaluate DM Channels

Module 3: Plan and Develop DM Channels

• Plan and Develop Website Channel
• Plan and Develop Mobile Channel
• Plan and Develop Social Media Channel

Module 4: Optimize Website

• Optimize Website for Reach
• Optimize Website for Relationship
• Optimize Website for Reputation

Module 5: Optimize Mobile/Tablet/Devices

• Optimize Mobile Site and App for Reach
• Optimize Mobile Site and App for Relationship
• Optimize Mobile Site and App for Reputation

Module 6: Optimize Social Media

• Optimize Social Media for Reach
• Optimize Social Media for Relationship
• Optimize Social Media for Reputation

Module 7: Other Important Elements of DM Channels

• E-mail Marketing
• Web Analytics
• Search Marketing
• Popular Social Media Platforms
• Affiliate Marketing
• Search Engine Optimization