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C-SBP (Certified Strategy and Business Planning Professional)
Course information

To be successful in the long-run, organizations need to define a mission and a vision, that can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environment scanning, that will alow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans, that are ready-for-execution and support the overall corporate strategy.

Course Objectives

At the end of this course, the candidates will be able to:

  • Build up a strategic mind-frame;
  • Understand key strategy planning concepts;
  • Use strategy planning tools, in individual and team exercises;
  • Reflect on the best practices in the field, through case.
Course Outline

Module 1: Key concepts

  • Strategy planning defined;
  • Assumptions for strategy planning;
  • The process of strategy planning – an overview

Module 2: Corporate Identity

  • Impact;
  • Mission;
  • Corporate values;

Module 3: Strategic internal environmental scanning

  • Assessing existing processes ;
  • Assessing existing resources;
  • Assessing existing procedures;
  • Competitive benchmarking.

Module 4: Choice of a competitive strategy

  • Low cost, low price;
  • Differentiation;
  • Customer relationship
  • Network effect.

Module 5: Strategic external environment scanning

  • PESTEL analysis;
  • Porter’s 5 forces;
  • An alternative approach to SWOT analysis

Module 6: Scenario planning

  • Identification of strategic KPIs;
  • Definition of scenarios and threshold
  • Choice of the most likely scenario used for planning
  • Identification of red flags triggering review

Module 7: Vision & choice of a growth strategy

  • Defining the vision in the context of the chosen planning scenario;
  • Intensive growth;
  • Internationalization strategies;
  • Integrative growth;
  • Diversification strategies.

Module 8: Strategic objectives & projects at Corporate level

  • Defining long-term objectives;
  • Cascading them into strategic objectives, KPIs and targets;
  • Creating the strategy tree & strategy timeline
  • The BSC approach: strategy map & scorecards
  • Identification of strategic corporate projects

Module 9: Strategic objectives at Department level

  • Cascading strategic objectives from corporate to the department level;
  • Identifying KPIs for strategic objectives at the department level
  • Setting targets for strategic objectives at the department level

Module 10: Business as usual & projects at Department level

  • Planning “business as usual”;
  • Strategic vs. operational projects at the department level
  • Planning change projects at the department level
course certification
  • DISS Certificate of Attendance
  • The KPI Institute Certification
  • CPD Certificate

The certification process is finalized only when you complete all of the 3 stages of the learning

experience. You will receive:

  • Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;
  • Certificate of Attendance (soft copy): after participating at the 5 days of live session course;
  • Certified Professional diploma (soft copy): after you have successfully completed all of the 3 stages of the learning experience.
target audience

Business owners and top management

Business owners and top management professionals will acquire the knowledge and competences needed to design a strategy at the corporate level, thus increasing the performance of their organization in terms of relevant financial indicators, operational indicators, customer satisfaction indicators and employee satisfaction indicators.

Middle management professionals

Professionals from different fields, such as finance, human resources, production, logistics, marketing & sales and others, will acquire the knowledge and competences to design and implement a strategy for their department, that supports and is aligned to the organizational strategy.

Consultants and academia

These participants get a chance to validate and certify worldwide their knowledge and competences in assisting organizations with their strategy and business planning processes at all levels. By attending the course, they also join a network of professionals in the field and get into direct contact with companies potentially interested in their services.

Date: 21 – 25 September

Date: 12 – 16 October

Date: 16 – 20 November

Duration: 5 Days

Course Timing:

Morning Session

Qatar Time – 08:00 am – 12:00 pm

Oman Time – 09:00 am – 01:00 pm

Afternoon Session

Qatar Time – 05:00 pm – 09:00 pm

Oman Time – 06:00 pm – 10:00 pm

TESTIMONIAL

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Meet THE INSTRUCTORS
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