OVERVIEW

• To be successful in the long run, organizations need to define a mission and a vision, that can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environment scanning, that will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans, that are ready for execution and support the overall corporate strategy.

TARGET AUDIENCE

• Business owners and top management

Business owners and top management professionals will acquire the knowledge and competencies needed to design a strategy at the corporate level, thus increasing the performance of their organization in terms of relevant financial indicators, operational indicators, customer satisfaction indicators, and employee satisfaction indicators.

• Middle management professionals

Professionals from different fields, such as finance, human resources, production, logistics, marketing & sales, and others, will acquire the knowledge and competencies to design and implement a strategy for their department, that supports and is aligned with the organizational strategy.

• Consultants and academia

These participants get a chance to validate and certify worldwide their knowledge and competencies in assisting organizations with their strategy and business planning processes at all levels. By attending the course, they also join a network of professionals in the field and get into direct contact with companies potentially interested in their services.

At the end of this course, the candidates will be able to:

• Build up a strategic mind-frame;
• Understand key strategic planning concepts;
• Use strategy planning tools, in individual and team exercises;
• Reflect on the best practices in the field, through the case.

COURSE TYPE: WEBINAR

ON-DEMAND