Marketing Communications and Media Planning Workshop (BMC)
Introduction

‘Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

course Methodology

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

course objectives

By the end of the course, participants will be able to:

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
course outline

Module 1: The role of promotion and the marketing mix

Module 2: Event management: creating company or brand exposure

Module 3: Launching an advertising campaign

Module 4: The framework of promotional campaigns

Module 5: Digital marketing campaign strategies

target audience

The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses and non profit entities.

Category: Business Management Course
Industry:
Oil & GAS; Aviation & Maritime; Construction & Engineering; Food Production & Catering; Government Hospitality & Tourism; Manufacturing
Topics:
Marketing & Social Media
Duration:
3 Days Course
Certification
DISS

Upcoming Course Dates

September 22 – 24, 2019

diss-partner-logo
Certification

Our programmes are tailored to boost organizational performance through revenue growth, human development, and operational excellence.

DISS Courses covers different Business related topics such as Administration and Secretarial, Banking and Insurance, Communication and Writing Skills, Finance and Accounting, Human Resources, Leadership and Management, Marketing Social Media, Project Management and a lot more.

TESTIMONIAL

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name

Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor. Click edit button to change this text. Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Person name
Meet THE INSTRUCTORS
instructor
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

instructor2
Instructor Name
Profession

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.