Corporate Communications: PR and Media Skills (BMC)
Introduction

Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.

course Methodology

This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.

course objectives

By the end of the course, participants will be able to:

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
course outline

Module 1: The business case for corporate communications

Module 2: Turning strategy into actions

Module 3: New developments in corporate communication

Module 4: PR and the media

target audience

Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.

Category: Business Management Course
Industry:
Oil & GAS; Aviation & Maritime; Construction & Engineering; Food Production & Catering; Government Hospitality & Tourism; Manufacturing
Topics:
Marketing & Social Media
Duration:
3 Days Course
Certification
DISS

Upcoming Course Dates

September 22 – 24, 2019

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Certification

Our programmes are tailored to boost organizational performance through revenue growth, human development, and operational excellence.

DISS Courses covers different Business related topics such as Administration and Secretarial, Banking and Insurance, Communication and Writing Skills, Finance and Accounting, Human Resources, Leadership and Management, Marketing Social Media, Project Management and a lot more.

TESTIMONIAL

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Meet THE INSTRUCTORS
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