Social Media Campaigns

Course information:

The Advanced Social Media Programme is a comprehensive five-day social media course for senior communication professionals and social media managers. It covers strategic concepts and high-level social media management skills for the latest innovations and platforms. This course places a focus on content-driven strategies including dedicated modules on writing for social media and creating video for social media.

Course objectives:  

 By the end of this course, the attendees will be able to: ​

  • Focus on what problems you can use social media to solve and what value this can create for your organization. ​
  • Identify where your current strategy may have weaknesses, why these might have occurred, and how to fix them​
  • Understand the framework you need to have in place to ensure that social media creates measurable value for your organization​
  • Predict how the online space will evolve and what new types of tools and approaches are starting to emerge​
  • Understand how people read and consume information differently online and apply it your own writing​
  • Apply keyword strategies for search engine optimizationso that content gets discovered​
  • Write content for blogs and social media that inspires people to follow and share​
  • Distil your writing down into its purest, simplest form for micro-formats like Twitter and SMS​
  • Plan a video, create a storyboard and develop a script for your corporate video​
  • Understand the techniques for conducting good interviews on camera​
  • Be aware of professional filming techniques, including lighting, sound and composition​
  • Understand basic editing techniques in video making

 Course contents: 

Module 1: Advanced social media strategy and management

  • New social media channels​
  • Social media integration: aligning online and offline strategies​
  • Content creation for social media​
  • Managing social media teams​
  • Extended applications of social media​
  • Community engagement in social media​
  • Event management in social media​
  • Tracking return on investment in social media​

Module 2: Writing for social media and the Web

  • Principles of writing for the Web​
  • Writing website content​
  • Writing for blogs and social networks​
  • Micro-writing: Twitter, Status, SMS and the mobile Web​

Module 3: Creating video for social media and corporate communications

  • Video planning​
  • Getting the best out of people on camera​
  • Practical video production workshop​
  • Video editing and post-production​

Online video sharing​

Schedule

September, November

5 Days Course – 8 hours each Day

October, December

5 Days Course – 8 hours each Day

Level
Other Qualification
Group
Business Courses, Sales, Marketing, & Customer Service
Duration
40
With Certification
Array
Accredited
No
Track
No

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2018-08-20T07:04:48+00:00